In 1981, Don Gandy asked to have dinner with William M. Windsor. Don was the CEO of a company that was acquiring businesses in the imprinted sportswear industry.
At Alaman’s Mexican restaurant in Dallas, Don wrote something on a little piece of paper and put it in the center of the table. He told me to take the paper and look at it ONLY if I was interested in selling my imprinted sportswear magazines, trade shows, and conferences.
I had never thought about selling. I had never considered what the business might be worth. We were doing $6 million in revenues at the time.
I asked how many zeros were after the range of numbers written on the paper. I decided I was interested in selling.
Rather than sell to Don Gandy, I hired a publishing consultant, Mark Schrimpf, to do a valuation and seek buyers. Three large U.S. publishing companies were interested, and I sold to Gralla Publications in October 1981.
I retired. That lasted for less than a year.
In September 1981, Bill Windsor sponsored another Imprinted Sportswear Show in Dallas, Texas.
Bill was now producing four shows annually.
In March 1980, Bill Windsor launched the Imprinted Sportswear Show in New Orleans, Louisiana.
The staff had grown to over 80 people by 1980.
The businesses moved to a new office on Dallas North Parkway in Dallas, Texas.
In September 1980, William Windsor launched the Imprinted Sportswear Show in Atlantic City, New Jersey.
Bill Windsor launched an Imprinted Sportswear Show in California in 1979. Business #15.
Bill Windsor launched Windsor Convention Services in 1980. Business #18.
Windsor Convention Services provided a lead capture system for exhibitors at trade shows.
The second annual Imprinted Sportswear Show was held in January 1979 at the Dallas Convention Center in Dallas, Texas. Each show was set up as a separate corporate entity. Business #14.
The second show was twice the size of the first show. The business grew from no employees to 10 employees in six months.
Several Dallas Cowboy Cheerleaders made a special appearance at the Second Imprinted Sportswear Show.
In 1978, William M. Windsor launched the Imprinted Sportswear Shows for the “imprinted sportswear industry.” He founded Windsor Presentations to own the first trade show. Business #13.
After a year in Dallas working out of a desk in the corner of the master bedroom in a small apartment, Bill opened an office in the Dallas Petroleum Center.
The office was for both Windsor Communications and Windsor Presentations.
Bill hired a receptionist. She was quickly promoted to editor of IMPRESSIONS Magazine. The first event produced by Windsor Presentations was a huge success, so the business was moved to a much larger office. Within a year, the staff grew from one to 17.