In 1980, William M. Windsor established Windsor Advertising, Inc., an advertising agency. Business #17.
The second annual Imprinted Sportswear Show was held in January 1979 at the Dallas Convention Center in Dallas, Texas. Each show was set up as a separate corporate entity. Business #14.
The second show was twice the size of the first show. The business grew from no employees to 10 employees in six months.
Several Dallas Cowboy Cheerleaders made a special appearance at the Second Imprinted Sportswear Show.
In 1978, William M. Windsor launched the Imprinted Sportswear Shows for the “imprinted sportswear industry.” He founded Windsor Presentations to own the first trade show. Business #13.
After a year in Dallas working out of a desk in the corner of the master bedroom in a small apartment, Bill opened an office in the Dallas Petroleum Center.
Bill hired a receptionist. She was quickly promoted to editor of IMPRESSIONS Magazine. The first event produced by Windsor Presentations was a huge success, so the business was moved to a much larger office. Within a year, the staff grew from one to 17.
In 1977, William M. Windsor launched IMPRESSIONS Magazine as the magazine for what Bill named the “imprinted sportswear industry.” Business #12.
In quite a coup, Bill was able to get Farrah Fawcett for the cover of the premiere issue of IMPRESSIONS.
After the first two issues, Bill and Barbara sold The Wear-House, The Graphics House, and The Shirt Tale line. Bill retained the manufacturing business for Shirtcans. Bill moved the publishing company to the Dallas, Texas area – Richardson, Texas.
The magazine is still going strong after 41 years.
After several years as a retailer, screen printer, and manufacturer, Bill Windsor launched a company to distribute apparel products to the advertising specialty industry. The business was called The Shirt Tale. Business #11.
The Shirt Tale had beautiful catalogs to promote its line of imprinted sportswear, heat transfers, and related products.
Bill Windsor published a book titled “How To Sell T-shirts.”
Bill and Barbara began exhibiting at advertising specialty trade shows. Bill met people like Robert Grant, who signed a contract to distribute Bill’s products in Belgium and France.
The Wear-House expanded to a 6,000-square-foot store in Winter Park, Florida.
Bill divided the 6,000-square-foot space into a 4,000-square-foot retail space, 1,500-square-foot screen printing shop, and 500-square-foot office.
It was a big freestanding building on Highway 17-92 in Winter Park, just South of Fairbanks Avenue.
The Wear-House staff at the grand opening party.
The building was located right next door to McDonald’s. Bill decided he should try to attract the customers from McDonald’s. He cut a window and door to the McDonald’s parking lot, but it appeared to be tiny on the 120-foot long building. So, Bill had Rich Sarver create some cartoon characters wearing imprinted sportswear.
The characters were 10-feet tall, but the mural still seemed really small.
Bill had Rich Sarver continue to create characters. Rich painted the outline of the art on the wall, and people were invited to come paint. When it was done, the 120-foot x 10-foot mural became the World’s Largest Cartoon Mural. And most of the customers for The Wear-House came in from the door next to McDonald’s parking lot.
After a year off the busy Park Avenue in Winter Park, Florida, Bill was able to convince wealthy orange grove owner and real estate owner, Jerry Chicone, to rent him a 1,600-square-foot store at 435 Park Avenue South. The impact was a huge increase in retail sales.
With this move, Bill acquired an advertising specialties business from Tom Bonneville and expanded it into a retail operation. Bill sold over 100,000 items that could be personalized for businesses, clubs, and more. Business #9.
Bill’s biggest advertising specialties client was Disney. Bill sold all of the Do Not Disturb signs and shower caps used in the original hotels at Walt Disney World.
To expand on Park Avenue, Bill needed some money. With the support of dear old Dad, Bill borrowed $10,000 from Sun First National Bank. He did manage to repay it.
A fabulous cartoonist, West Reid, did the artwork for The Wear-House.
The business had a number of products that schools could sell for fundraising projects.
After a trip to Atlanta where Bill Windsor saw handpainted T-shirts in boutiques in Buckhead, he came up with the idea of a do-it-yourself handpainted T-shirts. He wanted a catchy name, and Shirtcans was born. “You wear what we can.”
A variety of designs were offered. Each can contained a white T-shirt printed with a black outline design, four acrylic fabric paints, a paintbrush, and instructions. After a test at local K-Mart stores, Bill flew to New York and wore out the soles on a pair of shoes walking all over town to make sales calls on apparel buyers. Then he flew to Chicago where he received a large test order from Sears.
Bill returned to Orlando very excited, and he opened a manufacturing facility at 119 W. Kaley Boulevard in Orlando. Business #10.
In addition to manufacturing and distributing Shirtcans to retail chains, the product was also offered to the advertising specialty industry and to premium companies.
Rich Sarver was the talented artist who created the designs for the Shirtcans and the labels and promotional material.
A year after opening The Wear-House in Winter Park, Florida, Bill Windsor opened The Graphics House. The Graphics House was a screen printing plant. Business #8.
The Graphics House did screen printing on T-shirts and other garments. I taught myself to screen print using a kit and a book bought from Tubelite. I quickly realized that it was not something I could do well, so I found a local guy who was a pro. He managed the shop.
We expanded into decals, bumper stickers, signs, and more. We even had Disney as an account for our Mickey Mouse clubs – golf drivers with a Mickey Mouse decal.