The second annual Imprinted Sportswear Show was held in January 1979 at the Dallas Convention Center in Dallas, Texas. Each show was set up as a separate corporate entity. Business #14.
The second show was twice the size of the first show. The business grew from no employees to 10 employees in six months.
Several Dallas Cowboy Cheerleaders made a special appearance at the Second Imprinted Sportswear Show.