William M Windsor launched Ink Inc the business magazine for the screen printing industry in 1980.
Category: screen printing
Bill Windsor Launched a Company to Distribute Products to the Advertising Specialty Industry
After several years as a retailer, screen printer, and manufacturer, Bill Windsor launched a company to distribute apparel products to the advertising specialty industry. The business was called The Shirt Tale. Business #11.
The Shirt Tale had beautiful catalogs to promote its line of imprinted sportswear, heat transfers, and related products.
Bill Windsor published a book titled “How To Sell T-shirts.”
Bill and Barbara began exhibiting at advertising specialty trade shows.
Bill met people like Robert Grant, who signed a contract to distribute Bill’s products in Belgium and France.
The Wear-House expanded to a 6,000-square-foot store in Winter Park, Florida.
Bill divided the 6,000-square-foot space into a 4,000-square-foot retail space, a 1,500-square-foot screen printing shop, and a 500-square-foot office.
It was a big freestanding building on Highway 17-92 in Winter Park, just South of Fairbanks Avenue.
The Wear-House staff at the grand opening party.
The building was located right next door to McDonald’s.
Bill decided he should try to attract the customers from McDonald’s. He cut a window and door to the McDonald’s parking lot, but it appeared to be tiny on the 120-foot long building.
So, Bill had Rich Sarver create some cartoon characters wearing imprinted sportswear.
The characters were 10-feet tall, but the mural still seemed really small.
Bill had Rich Sarver continue to create characters. Rich painted the outline of the art on the wall, and people were invited to come paint. When it was done, the 120-foot x 10-foot mural became the World’s Largest Cartoon Mural. And most of the customers for The Wear-House came in from the door next to McDonald’s parking lot.
Bill Windsor Built an Advertising Specialties Business in Orlando Florida
After a year off the busy Park Avenue in Winter Park, Florida, Bill was able to convince wealthy orange grove owner and real estate owner, Jerry Chicone, to rent him a 1,600-square-foot store at 435 Park Avenue South. The impact was a huge increase in retail sales.
With this move, Bill acquired an advertising specialties business from Tom Bonneville and expanded it into a retail operation. Bill sold over 100,000 items that could be personalized for businesses, clubs, and more. Business #9.
Bill’s biggest advertising specialties client was Disney. Bill sold all of the Do Not Disturb signs and shower caps used in the original hotels at Walt Disney World.
To expand on Park Avenue, Bill needed some money. With the support of dear old Dad, Bill borrowed $10,000 from Sun First National Bank. He did manage to repay it.
A fabulous cartoonist, West Reid, did the artwork for The Wear-House.
The business had a number of products that schools could sell for fundraising projects.
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Bill Windsors 7th Business was a Screen Printing Plant
Bill Windsors 7th Business was a Screen Printing Plant.
A year after opening The Wear-House in Winter Park, Florida, Bill Windsor opened The Graphics House. The Graphics House was a screen printing plant. Business #8.
The Graphics House did screen printing on T-shirts and other garments. I taught myself to screen print using a kit and a book bought from Tubelite. I quickly realized that it was not something I could do well, so I found a local guy who was a pro. He managed the shop.
We expanded into decals, bumper stickers, signs, and more. We even had Disney as an account for our Mickey Mouse clubs – golf drivers with a Mickey Mouse decal.