After several years as a retailer, screen printer, and manufacturer, Bill Windsor launched a company to distribute apparel products to the advertising specialty industry. The business was called The Shirt Tale. Business #11.
![The Shirt Tale brochure 1976 The Shirt Tale brochure 1976](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-WG-The-Shirt-Tale-brochure-1976-233x300.jpg)
The Shirt Tale had beautiful catalogs to promote its line of imprinted sportswear, heat transfers, and related products.
![How to Sell T-shirts book 1976 How to Sell T-shirts book 1976](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-WG-book-shirt-tale-1976-189x300.jpg)
Bill Windsor published a book titled “How To Sell T-shirts.”
![ShirtCan distributor Robert Grant with Bill Windsor in Brussels Belgium ShirtCan distributor Robert Grant with Bill Windsor in Brussels Belgium](https://billwindsor.com/wp-content/uploads/2021/10/business-1977-shirtcans-belgium-robert-grant-bill-truck-300x196.jpg)
Bill and Barbara began exhibiting at advertising specialty trade shows.
Bill met people like Robert Grant, who signed a contract to distribute Bill’s products in Belgium and France.
The Wear-House expanded to a 6,000-square-foot store in Winter Park, Florida.
![New location of The Wear-House on 17 -92 in Orlando New location of The Wear-House on 17 -92 in Orlando](https://billwindsor.com/wp-content/uploads/2021/10/business-1975-wearhouse-New-location-of-The-Wear-House-on-17--300x220.jpg)
Bill divided the 6,000-square-foot space into a 4,000-square-foot retail space, a 1,500-square-foot screen printing shop, and a 500-square-foot office.
It was a big freestanding building on Highway 17-92 in Winter Park, just South of Fairbanks Avenue.
![1976 Wear-House staff opening party 1976 Wear-House staff opening party](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-wearhouse-staff-opening-party-300x212.jpg)
The Wear-House staff at the grand opening party.
![Wear-House view from McDonalds of early days in 1976 Wear-House view from McDonalds of early days in 1976](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-wearhouse-View-from-McDonalds-of-early-days-of--300x300.jpg)
The building was located right next door to McDonald’s.
Bill decided he should try to attract the customers from McDonald’s. He cut a window and door to the McDonald’s parking lot, but it appeared to be tiny on the 120-foot long building.
So, Bill had Rich Sarver create some cartoon characters wearing imprinted sportswear.
![Mural drawing on side of The Wear-House Mural drawing on side of The Wear-House](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-wearhouse-Mural-drawing-on-side-of-The-Wear-Hou-300x285.jpg)
The characters were 10-feet tall, but the mural still seemed really small.
![More mural work on The Wear-House 1976 More mural work on The Wear-House 1976](https://billwindsor.com/wp-content/uploads/2021/10/business-1976-wearhouse-More-mural-work-on-The-Wear-House-197-300x232.jpg)
Bill had Rich Sarver continue to create characters. Rich painted the outline of the art on the wall, and people were invited to come paint. When it was done, the 120-foot x 10-foot mural became the World’s Largest Cartoon Mural. And most of the customers for The Wear-House came in from the door next to McDonald’s parking lot.